What is predictive analysis??

Technology that learns from experience (data) to predict the future behavior of individual to drive better decisions.

Predictive Model

A mechanism that predicts the behavior of an individual, such as click, buy, lie, or die.

It takes the characteristics (variables) of the individual as input and provides a predictive score as output.

Uplift Model

A type of predictive model that predicts the influence on an individual's behavior that results from applying one treatment over another.

Synonyms include differential response, impact, incremental impact, incremental lift, incremental response, net lift, net response, persuasion, true lift, or true response model.

The persuasion effect

Although imperceptible, the persuasion of an individual can be predicted by uplift modeling, predictive modeling across two distinct training data set that record, respectively, the outcomes of two competing treatments.

Artificial Intelligence (A.I)

A.I. is the simulation of human intelligence processes by machines, especially computer systems.

These processes include learning (the acquisition of information and rules for using that information), reasoning (using the rules to reach approximate or definite conclusions), and self-correction.

Particular applications of AI include expert systems, speech recognition, and machine visions.

To know more about A.I. go back to the section.

Source: Data Science App